{"id":192,"date":"2026-07-13T14:30:00","date_gmt":"2026-07-13T12:30:00","guid":{"rendered":"https:\/\/blog.elpisia.com\/2026\/07\/13\/lancer-sa-boutique-en-ligne-les-etapes-cles\/"},"modified":"2026-07-23T12:14:00","modified_gmt":"2026-07-23T10:14:00","slug":"lancer-sa-boutique-en-ligne-les-etapes-cles","status":"publish","type":"post","link":"https:\/\/blog.elpisia.com\/es\/2026\/07\/13\/lancer-sa-boutique-en-ligne-les-etapes-cles\/","title":{"rendered":"C\u00f3mo poner en marcha una tienda online: los pasos clave"},"content":{"rendered":"<p>Vender por Internet est\u00e1 al alcance de todos, siempre y cuando se sigan los pasos adecuados. Aqu\u00ed tienes la gu\u00eda.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"704\" src=\"https:\/\/blog.elpisia.com\/wp-content\/uploads\/2026\/07\/m4.webp\" alt=\"Lancer sa boutique en ligne : les \u00e9tapes cl\u00e9s\" class=\"wp-image-193\" srcset=\"https:\/\/blog.elpisia.com\/wp-content\/uploads\/2026\/07\/m4.webp 1280w, https:\/\/blog.elpisia.com\/wp-content\/uploads\/2026\/07\/m4-300x165.webp 300w, https:\/\/blog.elpisia.com\/wp-content\/uploads\/2026\/07\/m4-1024x563.webp 1024w, https:\/\/blog.elpisia.com\/wp-content\/uploads\/2026\/07\/m4-768x422.webp 768w, https:\/\/blog.elpisia.com\/wp-content\/uploads\/2026\/07\/m4-18x10.webp 18w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<h2>1. Definir el alcance de la oferta<\/h2>\n<p>\u00bfQu\u00e9 vend\u00e9is, a qui\u00e9n y por qu\u00e9 en vuestra tienda? Es mejor tener un cat\u00e1logo claro que uno enorme.<\/p>\n<h2>2. Elegir la plataforma<\/h2>\n<p>WooCommerce, Shopify\u2026 seg\u00fan tu presupuesto y tus necesidades (stock, suscripciones, marketplace).<\/p>\n<h2>3. Pago y env\u00edo<\/h2>\n<p>Pago seguro (tarjeta de cr\u00e9dito, PayPal), gastos de env\u00edo transparentes y una pol\u00edtica de devoluciones que inspira confianza.<\/p>\n<h2>4. Atraer clientes<\/h2>\n<p>SEO, redes sociales, marketing por correo electr\u00f3nico: sin visitantes, no hay ventas.<\/p>\n<p>Creamos tiendas \u00abllave en mano\u00bb, optimizadas para la venta. <a href=\"https:\/\/web.elpisia.com\" target=\"_blank\" rel=\"noopener\">Hablemos de tu proyecto<\/a> \u2014 Presupuesto gratuito.<\/p>","protected":false},"excerpt":{"rendered":"<p>De la idea al primer cliente: el proceso para crear una tienda online que venda, sin agobiarse.<\/p>","protected":false},"author":1,"featured_media":193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creation-site-web"],"_links":{"self":[{"href":"https:\/\/blog.elpisia.com\/es\/wp-json\/wp\/v2\/posts\/192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.elpisia.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.elpisia.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.elpisia.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.elpisia.com\/es\/wp-json\/wp\/v2\/comments?post=192"}],"version-history":[{"count":1,"href":"https:\/\/blog.elpisia.com\/es\/wp-json\/wp\/v2\/posts\/192\/revisions"}],"predecessor-version":[{"id":194,"href":"https:\/\/blog.elpisia.com\/es\/wp-json\/wp\/v2\/posts\/192\/revisions\/194"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.elpisia.com\/es\/wp-json\/wp\/v2\/media\/193"}],"wp:attachment":[{"href":"https:\/\/blog.elpisia.com\/es\/wp-json\/wp\/v2\/media?parent=192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.elpisia.com\/es\/wp-json\/wp\/v2\/categories?post=192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.elpisia.com\/es\/wp-json\/wp\/v2\/tags?post=192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}