Do you have a special offer, a new product, or an event to announce, and you want all your visitors to see it as soon as they arrive? The promotional banner is made for this: this strip, often placed at the top of the site, which displays a clearly visible message on all pages. Well used, it draws attention to your offer and encourages action. Poorly used, it annoys, clutters, and drives visitors away. Between effectiveness and annoyance, everything depends on moderation and relevance. Let’s see how to display an effective promotional banner on your site: when to use it, how to design it, and the pitfalls to avoid so that it serves your message without tiring your visitors.
The promotional banner: what is it for?
The promotional banner is a highlighting tool; here is its role. What it is: a promotional banner is a STRIP, often placed at the TOP of the site (or sometimes at the bottom), which displays a clearly visible MESSAGE, usually on ALL pages; it is a dedicated space to draw attention to important information; it is seen by all visitors. What it is FOR: to ANNOUNCE something important to all visitors; a SPECIAL offer or promotion; a NEW PRODUCT; an EVENT; important information (special hours, news); a call to action; the banner highlights what you want everyone to see. The BENEFITS: MAXIMUM VISIBILITY (seen by all, on all pages); ATTRACT attention to your offer or information; PUSH to action (click, take advantage of an offer); inform effectively; well used, it is a powerful highlighting tool. The VISIBILITY, strength and risk: the banner’s great strength is its visibility (impossible to miss); but it is also its risk: too visible, permanent, or poorly made, it can ANNOY and clutter; visibility is a double-edged sword (we will come back to this). A TEMPORARY and targeted use: the banner is ideal for TEMPORARY and important communication (an ongoing promotion, an event); it is not meant to be there permanently for nothing; its effectiveness comes from its punctual and relevant nature. The MEASURE, essential: an effective banner relies on moderation; a clear message, targeted use, without aggression; between effectiveness and annoyance, everything depends on balance (we will come back to this). Do not ABUSE: a permanent, intrusive, or multiplied banner annoys and loses its effect; using it sparingly and relevantly preserves its impact; moderation makes effectiveness. What it is FOR: to ANNOUNCE an offer, a new product, an event to everyone; to ATTRACT attention and PUSH to action; to inform effectively; but with moderation, to avoid annoying. The main idea: a promotional banner is a strip, often at the top of the site, which displays a clearly visible message on all pages; it is used to announce something important to all visitors: a special offer, a new product, an event, a call to action. Its strength is its MAXIMUM VISIBILITY (seen by all, impossible to miss), which attracts attention and pushes to action. But this strength is a double-edged sword: too visible, permanent, or poorly made, the banner annoys and drives visitors away. It is ideal for TEMPORARY and important communication, used with MEASURE and relevance. Well done (clear, targeted, non-aggressive message), it effectively highlights your offer; poorly done (intrusive, permanent, multiplied), it tires. Everything depends on the balance between effectiveness and annoyance.
A promotional banner is a small strip at the top of a website that shows an important message to all visitors. It works well for temporary announcements like sales or events, but if it stays up too long or is too annoying, people will ignore it. The key is to use it sparingly, with a clear message, and remove it once the offer is over.
How to design an effective banner
An effective banner relies on clarity, relevance, and moderation; here’s how to design it. A CLEAR and short MESSAGE: the banner has little space; the message must be CLEAR, SHORT, and impactful; the essential in a few words (the offer, the new product); the visitor must understand at a glance; conciseness is essential. A CALL to action: include a clear call to action (a button or a link: « take advantage, » « learn more, » « discover »); the banner must invite to ACT, not just inform; facilitate the transition to action. RELEVANT and important information: only use the banner for truly IMPORTANT and relevant information for your visitors (a real offer, a real new product); a banner for nothing annoys; reserve it for what deserves it. A VISIBLE but harmonious design: the banner must be VISIBLE (that’s its purpose), but integrate with your site without disfiguring it; use your colors, a consistent design; visible without being garish or completely out of place. A TEMPORARY use: the banner is made for temporary use; display it during the offer or event, then REMOVE it; a permanent banner loses its effect and tires; the punctual nature makes the impact (we will come back to this). A NON-intrusive banner: the banner must attract attention without INTRUDING; it must not mask the content, hinder navigation, or take up too much space; a discreet but visible strip at the top is ideal; do not overwhelm the visitor. The possibility to CLOSE: often provide the possibility for the visitor to CLOSE the banner (a cross); thus, the one who has seen it can make it disappear; it is more respectful and less annoying than a banner that cannot be removed. A SINGLE banner: display only ONE message at a time; multiplying banners or messages clutters and loses attention; focus on the essential; a clear message is better than several confusing ones. Adapt to MOBILE: ensure that the banner displays well and does not hinder on MOBILE (where space is limited); a banner that takes up the entire screen on mobile is problematic; adapt. UPDATE or REMOVE: when the offer or event has passed, REMOVE or update the banner; a banner announcing an expired offer is counterproductive (and gives an impression of negligence); keep it up to date. MEASURE the effect: if possible, observe if the banner is effective (generates clicks, action); adjust according to the results; a banner that serves no purpose can be removed. In summary, for an effective banner: a CLEAR and short MESSAGE with a CALL to action, truly RELEVANT and important information, a VISIBLE but harmonious design, a TEMPORARY use (removed when the offer passes), NON-intrusive (with the possibility to close it), a SINGLE message at a time, adapted to mobile, kept up to date, and whose effect is measured. A clear, relevant, temporary, and non-intrusive banner effectively highlights your message; clarity, relevance, and moderation are the keys.
An e-commerce site launches a summer sale and displays a banner at the top of every page. The banner reads: “Summer Sale: 30% Off All Products – Shop Now!” with a bright but harmonious color scheme. It includes a “Shop Now” button and a small “X” to close it. The banner stays up for two weeks, then disappears. This approach ensures maximum visibility without annoying visitors, as it’s temporary, relevant, and easy to dismiss.
The key: temporary, relevant, and not intrusive. The secret of a promotional banner that serves your message without annoying lies in three essential qualities, to keep in mind. First quality: TEMPORARY. The banner draws all its strength from its punctual and exceptional nature. A banner displayed for an ongoing offer, a new product, an upcoming event attracts attention precisely because it signals something special and limited in time. But a PERMANENT banner, displayed continuously month after month, loses all its effect: regular visitors eventually stop seeing it (you get used to what is always there), and it no longer has anything of a strong signal—it becomes just a fixed element that clutters. Therefore, use the banner as what it is: a TEMPORARY communication tool. Display it during the duration of your offer or event, then REMOVE it once it has passed. A banner that appears, marks its message, then disappears, is much more effective than a permanent banner that is no longer noticed. And above all, never let a banner announce an EXPIRED offer: it is counterproductive and gives an impression of negligence (a site that announces « sales » that ended months ago inspires little confidence). Therefore, keep your banner up to date, and remove it on time. Second quality: RELEVANT. Only use the banner for truly IMPORTANT and relevant information for your visitors—a real interesting offer, a real new product, an event that concerns them. The banner is a precious and very visible space: « wasting » it for uninteresting information, or using it for any reason, annoys and devalues it; visitors then learn to ignore it, or even get annoyed. Reserve it for what really deserves everyone’s attention: its relevance makes its value. A clear, short, and impactful message, with an obvious call to action (a button « take advantage, » « discover »), invites to act at a glance; conciseness is essential here, as the banner has little space. Third quality, crucial to avoid driving visitors away: NOT INTRUSIVE. This is where many banners fail. A banner must attract attention WITHOUT intruding or annoying: it must not mask your content, hinder navigation, take up too much space, or overwhelm the visitor. A discreet but visible strip at the top of the site is ideal; avoid giant banners that take up half the screen, or flashing and garish messages that annoy. Two good practices reinforce this respect for the visitor. First, provide the possibility to CLOSE the banner (a small cross): thus, the visitor who has seen it and is not interested can make it disappear, which is much more respectful and less annoying than a banner that cannot be removed and follows them on all pages. Then, display only ONE SINGLE message at a time: multiplying banners or piling up several messages clutters and loses attention; focus on the essential. Also, ensure that the banner displays correctly on MOBILE without taking up everything (space is limited there). By cultivating these three qualities—temporary (displayed then removed, never an expired offer), relevant (reserved for what really deserves attention, clear message with call to action), and not intrusive (discreet but visible, with the possibility to close, one single message, adapted to mobile)—you get a banner that fulfills its role: effectively highlighting your important offer, pushing to action, while respecting your visitors. It is this balance between effectiveness and respect that distinguishes a useful banner from an annoying one. Used with moderation and relevance, the banner is a powerful tool; used in excess or without regard for the visitor, it backfires. Moderation makes all the difference.
Pitfalls to avoid: between effectiveness and annoyance
A poorly used banner can do more harm than good; here are the pitfalls to avoid. The PERMANENT banner: leaving a banner continuously displayed makes it lose its effect (it is no longer seen) and unnecessarily clutters; the banner is made for temporary use; remove it when the offer passes. The EXPIRED offer: a banner announcing a PAST offer or event is counterproductive and gives an impression of negligence; keep the banner up to date, remove it on time. The INTRUSIVE banner: a banner that is too large, masks the content, hinders navigation, or takes up too much space, annoys and drives visitors away; aim for visible but not intrusive. The GARISH or aggressive message: garish colors, flashing, an aggressive tone, or excessive pressure annoys; a clear and harmonious message is better; do not overwhelm the visitor. Impossible to CLOSE: a banner that cannot be removed and follows the visitor everywhere is annoying; provide the possibility to close it; respect the visitor. TOO many banners or messages: multiplying banners, piling up messages, clutters and loses attention; one clear message at a time; concentration makes effectiveness. The banner for NOTHING: using the banner for uninteresting information, or for any reason, devalues and annoys it; reserve it for what really deserves attention; relevance makes the value. The CONFUSING or too long message: a banner with a vague, too long, or unclear call to action misses its purpose; be short, clear, with an invitation to act. Poorly adapted to MOBILE: a banner that invades or displays poorly on mobile annoys the many visitors on phones; adapt to mobile. Excessive PRESSURE: aggressive pressure techniques (exaggerated false urgency, guilt-tripping) in the banner can annoy; an honest invitation is better; do not manipulate. Distracting from the ESSENTIAL: a banner that is too present can distract the visitor from the main content of your site; the banner accompanies, it must not crush; keep the balance. Not MEASURING: keeping a banner that serves no purpose (no clicks, no effect) is useless; observe its effectiveness and adjust or remove it; a banner must serve. In summary, the pitfalls to avoid: the permanent banner (which loses its effect), the expired offer (negligence), the intrusive banner, the garish or aggressive message, the impossibility to close it, too many banners or messages, the banner for nothing, a confusing or too long message, poor display on mobile, excessive pressure, and distracting from the essential. Good practices: a TEMPORARY banner, for RELEVANT information, with a clear message and a call to action, VISIBLE but not intrusive, that can be closed, one at a time, adapted to mobile, kept up to date, without excessive pressure, and whose effect is measured. Moderation, relevance, and respect for the visitor avoid all these pitfalls: a well-used banner serves your message, a poorly used banner annoys and drives visitors away. Everything depends on the balance between effectiveness and annoyance.
Warning: a permanent, intrusive, or unclosable banner annoys and drives visitors away—use it with moderation, temporarily, and respect the visitor. This is the main danger of the promotional banner: its great strength (maximum visibility) is also its greatest risk, as a banner that is too present or poorly designed quickly turns against you. Several flaws, often related, must be absolutely avoided. The first: the PERMANENT banner. Leaving a banner displayed continuously, month after month, is a double mistake. On the one hand, it LOSES its effect: visitors get used to what is always there and eventually stop seeing it (this is the phenomenon of « blindness » to permanent elements); your banner no longer signals anything special. On the other hand, it UNNECESSARILY clutters your site permanently, taking up space for nothing. The banner is made for TEMPORARY use: display it during your offer or event, then REMOVE it. And above all, never leave a banner announcing an EXPIRED offer: it is counterproductive and gives an impression of negligence (a site that always displays a promotion that ended a long time ago inspires mistrust). Keep your banner up to date and remove it on time. The second flaw: the INTRUSIVE banner. A banner that is too large, masks the content, hinders navigation, takes up too much space, or overwhelms the visitor, deeply annoys and drives them away. The visitor comes for your content, not to fight against a banner that clutters; a banner that takes up half the screen, or that reappears constantly, exasperates. On the contrary, aim for a DISCREET but visible strip (often at the top), which attracts attention without annoying or intruding. Also avoid GARISH or aggressive messages: garish colors, flashing, insistent tone, excessive pressure (exaggerated false urgency, guilt-tripping) annoy and give an impression of bad taste, even manipulation; a clear, harmonious, and honest message is much more effective and respectful. The third flaw, particularly irritating: the banner that CANNOT BE CLOSED. Nothing annoys more than a sticky banner that follows the visitor on all pages, impossible to make disappear, permanently occupying part of their screen. Therefore, ALWAYS, or almost, provide the possibility to CLOSE the banner (a small cross): thus, the visitor who has seen it and is not interested can make it disappear and navigate peacefully; this is an elementary mark of respect, and it avoids your banner becoming a permanent source of irritation. A banner that can be closed respects the visitor’s choice; a banner that is imposed annoys. Several points of vigilance complete these flaws. Display only ONE SINGLE message at a time: multiplying banners or piling up messages clutters and loses attention; focus on the essential. Reserve the banner for truly RELEVANT and important information: using it for nothing, or for any reason, devalues and annoys it; visitors then learn to ignore it. Ensure that it displays well and does not hinder on MOBILE (where space is limited and where an intrusive banner is even more problematic). And keep in mind that the banner must ACCOMPANY your content, not crush it or distract the visitor from the essential of your site. In short, the promotional banner is a powerful tool, but a double-edged sword: well used (temporary, relevant, discreet but visible, with the possibility to close, one single message, adapted to mobile, without excessive pressure), it effectively highlights your offer and pushes to action; poorly used (permanent, intrusive, garish, unclosable, for nothing), it annoys, clutters, and drives visitors away. The difference lies entirely in MEASURE and RESPECT for the visitor. Never give in to the temptation to « force » attention with an aggressive or permanent banner: this produces the opposite effect and harms your site’s image. Use the banner sparingly, relevantly, and with regard for your visitors: this is how it serves your message instead of harming it. A respectful and well-balanced banner attracts; an intrusive and permanent banner repels. Choose moderation.
Frequently asked questions
Where to place the promotional banner on my site?
Most often at the TOP of the site (above or just below the menu), for maximum visibility on all pages; sometimes at the bottom; the important thing is that it is visible without masking the content or hindering navigation. Here are the references. The CLASSIC position: AT THE TOP: the most common and effective placement is AT THE TOP of the site, generally above or just below the navigation menu; at this location, the banner is immediately SEEN by visitors upon arrival, on all pages; it is the position that offers the best visibility; it is the default recommended choice. Why the TOP: the top of the site is the first thing the visitor sees; a banner there is therefore immediately noticed, which is the goal; it accompanies the visitor on all pages without being missed; it is the most strategic location for an important announcement. The alternative of the BOTTOM: you can also place a banner at the BOTTOM of the site (a strip at the bottom of the screen); it is a bit less immediately visible than the top, but less intrusive; to consider for a message you want present but discreet; the bottom is a softer option. Do not MASK the content: wherever you place it, the banner must not MASK important content or hinder navigation; a thin strip at the top is ideal (visible without intruding); avoid a banner that covers the content or pushes everything down in a bothersome way. The question of MOBILE: on mobile (limited space), the placement must be even more careful; a banner at the top can quickly take up too much space on a small screen; ensure that it remains discreet and does not hinder on mobile; adapt if necessary. The VISIBILITY on all pages: generally, the banner is displayed on ALL pages of the site (to be seen by all, regardless of the entry point); this is consistent with its role as a general announcement; the top ensures this constant presence. Avoid BOTHERSOME locations: avoid placements that hinder (a banner in the middle of the content, a banner that covers important elements); the banner must accompany without disrupting; the top (or the bottom) discreet is the safest. The possibility to CLOSE: whatever the location, providing the possibility to close the banner (a cross) is a good practice; the visitor can then remove it; this reduces the annoyance. TEST the rendering: check the rendering of the banner at its location, on computer and mobile; is it visible without hindering? Adjust; the real test is useful. The ADVICE: place your banner AT THE TOP of the site (above or below the menu) for maximum visibility, in the form of a thin visible but non-intrusive strip; ensure that it does not mask the content and displays well on mobile; provide the possibility to close it; test the rendering. In summary, place the promotional banner most often AT THE TOP of your site (above or just below the navigation menu), for maximum and immediate visibility on all pages: it is the most strategic position and the default recommended choice. The bottom of the site is a possible more discreet alternative. The essential is that the banner is VISIBLE without MASKING the content or hindering navigation: favor a thin, non-intrusive strip, that displays well also on MOBILE (where space is limited), and provide the possibility to close it. Test the rendering on computer and mobile. The top, discreet but visible, best serves the role of the banner: attract the attention of all without disrupting the experience.
How long to leave a banner displayed?
For the duration of the offer or event it announces, then remove it: a banner is made for temporary use; leaving it permanently makes it lose its effect, and leaving it after the offer expires gives an impression of negligence. Let’s clarify. The PRINCIPLE: the banner is made for TEMPORARY use; display it during the DURATION of the offer, promotion, or event it announces, then REMOVE it once this period is over; its display duration corresponds to the duration of what it communicates. Why NOT permanently: leaving a banner displayed continuously, indefinitely, makes it lose its EFFECT; regular visitors get used to what is always there and eventually stop seeing it; it no longer has anything of a strong signal; moreover, it unnecessarily clutters; the banner draws its strength from its punctual and exceptional nature, not from a permanent presence. Do not leave an EXPIRED offer: crucial point; NEVER leave a banner announcing a PAST offer or event; it is counterproductive (the offer no longer exists) and gives a bad impression of NEGLIGENCE (a site that displays « sales » that ended a long time ago inspires little confidence); remove the banner as soon as the offer expires. Adapt to the NATURE of the announcement: the duration depends on what you are announcing; a promotion of a few days → the banner for a few days; an upcoming event → until the event; a new product → the time it is « new »; adjust the duration to the relevance of the announcement. Do not REPEAT indefinitely: even for recurring offers, do not keep a banner permanently; alternate, take breaks; a banner that appears punctually keeps its impact, a permanent banner loses it. UPDATE: if you have several successive offers, UPDATE the banner (new message) rather than leaving an obsolete one; the banner thus remains relevant and up to date. The REGULARITY of control: get into the habit of checking your banners and removing or updating them when offers pass; do not leave an obsolete banner lying around by forgetfulness; regular control avoids negligence. The EFFECT over time: if you observe the effectiveness of the banner, you can adjust its duration; a banner that has fulfilled its role can be removed; leave it as long as it is relevant and effective, not beyond. The ADVICE: display the banner for the duration of the offer or event, remove it as soon as it has passed (never an expired offer!), do not leave it permanently (it loses its effect), and keep it up to date; regular control ensures its relevance. In summary, leave a banner displayed for the duration of the offer or event it announces, then REMOVE it: its duration corresponds to the duration of what it communicates. Do not leave it PERMANENTLY (it loses its effect, visitors no longer see it, and it clutters); and above all, NEVER leave a banner announcing an EXPIRED offer (counterproductive and impression of negligence). Adapt the duration to the nature of the announcement, update the banner for successive offers, and get into the habit of checking and removing obsolete banners. The banner draws its strength from its temporary and punctual nature: displayed at the right time then removed on time, it keeps all its impact; permanent or obsolete, it loses its effectiveness and harms your image.
Does the banner risk annoying my visitors?
Yes, if it is poorly used (permanent, intrusive, garish, unclosable); no, if it is well done (temporary, relevant, discreet, closable): everything depends on moderation and respect for the visitor. Let’s nuance. The REAL risk: yes, a banner CAN annoy, and it is a risk to take seriously; its great visibility (its strength) is also what can make it annoying if it is poorly used; an annoying banner drives visitors away and harms your image; annoyance is a real danger. What ANNOYS: a banner annoys when it is; PERMANENT (always there, cluttering); INTRUSIVE (too large, masks the content, hinders); GARISH or aggressive (garish colors, flashing, excessive pressure); IMPOSSIBLE to close (that you suffer on all pages); FOR NOTHING (uninteresting information, for any reason); or MULTIPLIED (several banners); these flaws exasperate the visitor. What DOES NOT annoy: on the contrary, a WELL-DONE banner does not annoy, and serves its purpose; if it is TEMPORARY (displayed then removed); RELEVANT (a real offer or important information); DISCREET but visible (a thin strip, non-intrusive); that can be CLOSED (respect for the visitor); with a CLEAR and honest message; such a banner attracts attention without exasperating; respect for the visitor avoids annoyance. The KEY: respect and moderation: the difference between a useful banner and an annoying banner lies in MODERATION and RESPECT for the visitor; a banner that attracts attention without forcing, that can be closed, temporary and relevant, respects the visitor; a banner that imposes itself, permanent and intrusive, aggresses them; it is your approach that makes the difference. The possibility to CLOSE, essential: giving the visitor the possibility to close the banner is one of the best ways to avoid annoyance; the one who has seen it and is not interested can remove it; it is respectful and avoids them suffering the banner. The BALANCE effectiveness/annoyance: the whole art of the banner is to find the balance between EFFECTIVENESS (attract attention) and ANNOYANCE (not annoy); a well-balanced banner attracts without annoying; an excessive banner annoys without convincing; aim for the middle ground. MEASURE and adjust: observe the reaction (is the banner effective? Does it seem to annoy?) and adjust; if a banner seems to annoy without serving, revise it or remove it; adapt to your visitors. The ADVICE: to avoid annoying, make a temporary, relevant, discreet but visible banner, that can be closed, with a clear and honest message, one at a time, adapted to mobile; respect the visitor, and you will have an effective banner without being annoying. In summary, yes, the banner risks annoying your visitors IF it is poorly used: permanent, intrusive, garish or aggressive, unclosable, for nothing, or multiplied—these flaws exasperate and drive visitors away. But no, it does NOT annoy if it is well done: temporary (displayed then removed), relevant (a real important information), discreet but visible, that can be closed (respect for the visitor’s choice), with a clear and honest message. Everything depends on MODERATION and RESPECT for the visitor: a banner that attracts attention without forcing, that can be closed, respects the visitor, while a banner that imposes itself annoys. The possibility to close the banner is essential to avoid annoyance. The art of the banner is the balance between effectiveness (attract) and annoyance (not annoy): well-balanced and respectful, it serves your message; excessive and intrusive, it harms. Respect your visitors, and your banner will be an asset, not a nuisance.
What to remember
A promotional banner is a strip, often placed at the top of the site, which displays a clearly visible message on all pages; it is used to announce something important to all visitors: a special offer, a new product, an event, a call to action. Its great strength is its MAXIMUM VISIBILITY (seen by all, impossible to miss), which attracts attention and pushes to action. But this strength is a double-edged sword: too visible, permanent, or poorly made, the banner annoys, clutters, and drives visitors away. Everything depends on the balance between effectiveness and annoyance, and the secret of a successful banner lies in three qualities. First: TEMPORARY. The banner draws its strength from its punctual nature; display it during the duration of your offer or event, then REMOVE it. A permanent banner loses its effect (visitors get used to it and no longer see it) and unnecessarily clutters. And above all, NEVER let a banner announce an EXPIRED offer: it is counterproductive and gives an impression of negligence; keep it up to date. Second: RELEVANT. Only use the banner for truly important and relevant information for your visitors (a real offer, a real new product); using it for nothing or for any reason devalues and annoys it. The message must be CLEAR, short, and impactful, with an obvious call to action (a button « take advantage, » « discover ») to invite to act at a glance. Third, crucial to avoid driving visitors away: NOT INTRUSIVE. The banner must attract attention without intruding or annoying: a discreet but visible strip (often at the top), which does not mask the content or hinder navigation. Avoid giant banners, garish or flashing messages, excessive pressure. ALWAYS provide the possibility to CLOSE the banner (a cross); this is an essential mark of respect that allows the visitor who has seen it to make it disappear, and avoids a sticky banner annoying them on all pages. Display only ONE SINGLE message at a time (multiplying banners clutters), and ensure that it displays well on MOBILE (where space is limited) without taking up everything. On the placement, favor the TOP of the site (above or below the menu) for maximum visibility, in the form of a thin strip. On the duration, display the banner for the duration of the offer then remove it, and keep it up to date. The risk of annoying is real if it is poorly used (permanent, intrusive, garish, unclosable), but avoidable if it is well done: everything depends on MODERATION and RESPECT for the visitor. In short, the promotional banner is a powerful but double-edged tool: well used (temporary, relevant, discreet but visible, that can be closed, one single message, adapted to mobile, kept up to date), it effectively highlights your offer and pushes to action; poorly used (permanent, intrusive, aggressive, obsolete), it annoys and drives visitors away. Never give in to the temptation to « force » attention with an aggressive or permanent banner: this produces the opposite effect. Use the banner sparingly, relevantly, and with regard for your visitors: it is this balance between effectiveness and respect that distinguishes a useful banner from an annoying one, and that makes it serve your message instead of harming it. Moderation makes all the difference.
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