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One page or multiple pages: which to choose?
This is one of the first questions of any website project — and one of the most poorly asked: should you have…
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Blog or social media: where to invest your time?
An independent or small business’s communication time is precious: two, maybe three hours per week. Should you invest them in a blog…
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Modernizing Your Logo Without Losing Its Identity
It cost you three sleepless nights twelve years ago, or fifty euros on a platform—and today it pixelates on the site, disappears…
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Colors and Contrasts: Making Your Site Accessible to Everyone
This elegant light gray on a white background, this delicate text on the beautiful photo, this fine font that exudes refinement: all…
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Legal mentions and mandatory pages: being compliant
Nobody creates a website to write their legal notices — and yet, their absence can be costly: real legal obligations, possible fines,…
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The 5 Website Statistics to Track (and Ignore the Rest)
Opening your analytics tool and drowning in it: forty charts, metrics with cryptic names, percentages rising and falling without knowing whether to…
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10 Mistakes That Drag Down Small Business Websites
They repeat from site to site with disarming regularity: the same ten mistakes, from the same small businesses, with the same consequences…
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Site Photos: Authentic or Stock Images?
The same handshake in a suit, the same immaculate hard hat, the same call center smile: stock photos have a talent —…
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Create an Online Form or Survey in 15 Minutes
Who brings what to the picnic, what arrangements for the meeting, how many participants in the tournament, what did the clients think…
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Online appointment scheduling: your calendar fills itself
Hairdresser, osteopath, mechanic, consultant, association: if your business relies on appointments, part of your week is spent on the phone — missed…