Showcase or e-commerce: which website for your business?

Before creating a website, one question arises: what should it accomplish? The answer guides everything.

The showcase website

Ideal for presenting** an activity, reassuring, generating contacts. Quick to set up, low maintenance. Perfect for craftsmen, liberal professions, restaurants.

The online store

To sell** directly: products, subscriptions, bookings. More feature-rich, it requires management (stock, payments, delivery).

And often… both

Many activities start with a showcase**, then add a store. A well-designed website evolves with you.

A showcase site is like a digital business card: it tells people who you are and what you do. An online store is like a shop: it lets customers buy directly from you.

A local pottery studio starts with a showcase site to display their work and contact details. After a year, they add an online store to sell mugs and vases, managing 50 orders per month with automated payments and shipping.

• Showcase: presents your business, builds trust, easy to maintain
• Online store: sells products, needs more management, grows revenue
• Hybrid: starts simple, adds features as needed

We help you decide and build the right site: contact ElpisIA Web.